.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech startups, once accustomed to running into billions in venture capital every year, have actually reared almost $360 thousand thus far this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase records. That downturn is due to market saturation, elevated regulative stress, as well as economic uncertainties.ADWEEK spoke to 5 VCs who continue to invest in adtech companies, despite these difficulties, about what they are searching for and also what they prevent. Probably unsurprisingly, these financiers are actually targeting possibilities in privacy-focused modern technologies as well as industry-specific regions including hooked up television.